About Pass-it-On Campaign
Stepping into its 23rd year, the “Pass-it-On Campaign” is one of Hong Kong Red Cross’s signature fundraising campaigns. “SOU FAR SOU GOOD” is the theme of this year. We join hands with the Kyoto, Japan famous IP, SOU・SOU, who derives its name from the commonly used Japanese phrase "そう そう" ("sou sou," meaning "yes, yes" or "that's right"), signifying mutual recognition and affirmation. Just like their philosophy of “Re-examining every detail of your life and carry it forward”, it encourages us to get to know ourselves again.
We not only allow the release of positive emotions but also encourage not suppressing negative emotions. Emotions deserve to be understood, to be comforted, and to be allowed to exist. When we accept our different emotions, we awaken this magical power, transforming it into words and actions. This also strengthens our relationships and allows us to pay it forward, warming everyone around us.
SOU GOOD Gifts of Kindness
Hong Kong Red Cross has specially tailored the iconic “SO-SU-U" pattern with limited-color edition for the event
Red-White-Blue Shoulder Bag Red means action, breaking indifference; Blue means protection, providing support and White means acceptance, eliminating barriers. These colors represent the idea of Pass-it-On, by taking action to protect and support, and creating a cycle of warmth.
The 2-in-1 Cushion with Blanket is presented in a vibrant Bonfire Flame color, symbolizing positivity and optimism. In Hong Kong's fast-paced environment, it provides warmth and strength to everyone. Paired with the Hong Kong Red Cross Reddie Bear leaning on the '7' and '5,' it shares the joy of the 75th Anniversary of the Hong Kong Red Cross.
