About “Pass-it-On Campaign”

The annual mega fundraising event of the Hong Kong Red Cross, “Pass-it-On Campaign” has been stepping into its 21st year. “PIG the Love Dialogue” is the theme of this year. We join hands with the famous IP, LuLu the Piggy to introduce 5 Love Languages to the public and encourage them to express love and care to your beloved one.

Let’s spread the positive message together!

The Charity Sale Campaign will be launched during November 2023 until February 2024.

Please support the Campaign and join hands with us to share the power of love!

  • Love Language 1: Gift giving

    Ordering the two charity sales tokens of LuLu the Piggy to your beloved family and friends

  • Love Language 2: Physical Touching

    LuLu the Piggy are happy to meet & greet with the public in PIO Kick off ceremony!

    “Pass-it-On Campaign 2023” Ceremony

    Date: 5 November 2023 (Sunday)
    Time: 12:30PM to 1PM
    Venue: Atrium C, Level 2, MOSTown, 18 On Luk Street, Ma On Shan
  • Love Language 3: Quality Time

    With any purchase of two charity sales tokens of LuLu the Piggy in the kick-off day, You will receive a special gift!

  • Love Language 4: Words of Affirmation

    Corporate can order Christmas Card and send your warmest seasonal blessings with the exquisite Christmas Cards / eCards carrying your company logo and greeting messages to widely spread the spirit of love and care during the festive season.

  • Love Language 5: Acts of Service

    Please join us as volunteers to support at the outreach sale counters or organize / promote the charity sales from November to December 2023!