About “Pass-it-On Campaign”

Stepping into its 22nd year, the “Pass-it-On Campaign” is one of Hong Kong Red Cross’s signature fundraising campaigns. “Love Knows No Boundaries” is the theme of this year. We join hands with the famous IP, Dustykid, who will appear as Dustykid Family from around the world to send blessings to everyone and to showcase how love has been connecting us together. We encourage everyone, amidst the hectic pace of their daily lives, to take a moment and express love and care to family and friends.

The warmth of love is passed along through the Dustykid Family and radiates positivity. The funds raised from this event will be used to carry out and promote the organisation's humanitarian works. Your unwavering support is crucial to making this campaign possible and building a compassionate and humanitarian city for all.

The Pass-it-On Charity Sale Campaign will be launched from November 2024 to February 2025.

Let’s join hands and support the Campaign to spread the power of love and care to those in need!

• Gifts of Kindness

  This year, we are launching two charity sale items: “Dustykid Eco-friendly Lunch Box Set” and “Dustykid Dual-use Travel Luggage Belt with Carry-on Bag”.

  The Dustykid Eco-friendly Lunch Box Set
  serves as a gentle reminder of taking time to have proper meals, even amidst our busy schedules.

  

  The Dustykid Dual-use Travel Luggage Belt with Carry-on Bag
  allows you to spot your belongings immediately in the crowds of people and carry the love from different parts of the world way back home.

  

• Meet and Greet

  Dustykid is going to meet the public at the “Pass-it-On Campaign” kick-off ceremony on 3 November 2024!

  

  “Pass-it-On Campaign 2024” kick-off ceremony

  Date:	3 November 2024 (Sunday)
  Time:	1:00PM – 1:30PM
  Venue:	Atrium C, Level 2, MOSTown, 18 On Luk Street, Ma On Shan

  You may receive an exclusive gift with any purchase of two Dustykid charity sale items at the kick-off ceremony. Please stay tuned!

• Acts of Love

  In the midst of our busy lives, the “Pass-it-On Campaign” provides a meaningful opportunity to express a heartfelt gratitude to our loved ones. Let’s take a moment to share a sincere message: “So great to have you in my life!”.

  

  Send your seasonal greetings with the exquisite Christmas Cards featuring your company logo and customized messages to spread the spirit of love and care to your colleagues or business partners this festive season.

• Become a Volunteer

  Please join us as “Pass-it-On" Charity Sale volunteers in action! Provide support at the outreach sale counters, or help organise and promote the charity sales at your premises from November to December 2024!