How to Support
SOU NICE Water-Repellent shoulder Bag
This shoulder bag is made of water-resistant fabric, ready to face sudden downpours. With a handheld strap and an adjustable shoulder strap, it allows for easy switching between hand-held and shoulder carry, making it versatile and stylish with a Japanese design flair.
It journeys with you through all seasons: accompanying your sun-filled adventures in times of joy; walking beside you through life’s "intermittent emotional showers" during low moments. Every step is a practice in treating yourself with greater tenderness.
SOU WARM 2 in 1 Cushion with Blanket
With a design style from Kyoto, it conveys the warmth of your hands: "Folded, it’s a cushion; unfolded, it becomes a blanket”. The ultra-soft plush surface cradles every inch of weariness, reminding us to care for our body and mind even amidst busy schedules. The vibrant orange color embodies positivity and warmth, giving everyone strength. This winter, pass this comfort to friends around you – together, share a warm and love-filled season.



School Support
In the midst of our busy lives, the “Pass-it-On Campaign 2025” offers a meaningful opportunity to take action to warm everyone around you. This also strengthens your relationships and allows you to pay it forward.


DATE | October – December 2025 |
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TIME | 10:00 a.m. – 6:00 p.m. |
VENUE | Outreach counters over Hong Kong, Kowloon and the New Territories |
*Arrangements of the outreach charity sale counters might be adjusted depending on the actual circumstances. Please feel free to contact our staff for more details.

To encourage schools to promote student participation in the campaign, the following awards will be provided as a reward for actively participating schools and students. The winning schools will be invited to receive the awards during the “Donor Award Ceremony”. The winning list will be announced on the campaign website and publication as a token of appreciation.
Participating Schools are encouraged to promote the charity sale via online platforms or different channels, e.g. appealing at school assemblies, parents and teachers association activities, sending out solicitation notices to parents, supporting students in hosting charity sale activities at lunch break or after school.
Awards | Award Qualification | ||
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Ordered quantity * | Donation raised (HK$) | ||
Premium Loving School Award | 301 pieces or above | or | $30,001 or above |
Supreme Loving School Award | 201 - 300 pieces | $20,001 – 30,000 | |
Outstanding Loving School Award | 101 - 200 pieces | $10,001 – 20,000 | |
Loving School Award | 50 - 100 pieces | $5,000 – 10,000 | |
Long-term Support Award | Supported for 3 consecutive years or more |
*The total quantity of 2 charity sale items
Corporate Support
You are welcome to send out the charity sale items as gifts to share love and care to your customers, business partners and staff during the festive season. Kindly also contributes to the good deed through the following actions.

Order Christmas Cards / eCards
Send your warmest seasonal blessings with the exquisite Christmas Cards / eCards carrying your company logo and warm wishes to widely spread the spirit of love and care in the festive season.
Christmas card A
Christmas card B

DATE | October – December 2025 |
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TIME | 10:00 a.m. – 6:00 p.m. |
VENUE | Outreach counters over Hong Kong, Kowloon and the New Territories |
*Arrangements of the outreach charity sale counters might be adjusted depending on the actual circumstances. Please feel free to contact our staff for more details.

To encourage corporate partners to promote participation from their customers, business partners, or employees in this campaign, we have established the "Benevolent Company Award" to recognize companies that actively engage in this charitable initiative.
Charity Token Order | Donation Amount | |
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100 pieces or above (Include Gifted Tokens) | or | HK$20,000 or above |
- Announce “Hong Kong Red Cross” is the “Beneficiary Organisation” of the “Pass-it-On Campaign” in their promotional materials during the campaign period.
- Invite to attend the “Donor Award Ceremony” and awarded the certificate of “Benevolent Company Award”
- Acknowledge the company name in the campaign promotional materials as a commendation.